📝 By Beth Allgood, originally published in The “Good Tourism” Blog

At OneNature, we’ve long believed that protecting nature must go hand-in-hand with supporting the well-being of the people who live closest to it. That belief is at the heart of our Wild Happiness Approach, and it’s the focus of a new article by the OneNature team, featured this week on The “Good Tourism” Blog.

In this article, we challenge traditional sustainability metrics in tourism—like emissions and water use—and ask: Are we doing enough to understand how tourism impacts people’s lives?

[Read full article HERE.]

Let’s keep the conversation going

If you’re a tourism operator, conservation NGO, or ESG-aligned business, let’s talk about how the Wild Happiness Approach can support your community impact goals.

🌿 We’re deeply grateful to The “Good Tourism” Blog for sharing this perspective with their global audience and for fostering thoughtful dialogue about what truly matters in sustainable tourism.

📨 Contact us: allgood@onenatureinstitute.org
🌐 Learn more: www.OneNatureInstitute.org

Warm wishes
Beth & OneNature Team

Red Rocks Rwanda pic by David Gillbanks

Red Rocks Rwanda pic by David Gillbanks